BELOVED

Even though the 20th Century Fox film Knight and Day's soft domestic opening left Hollywood and the media second-guessing everything from the title and marketing campaign to the viability of its stars Tom Cruise and Cameron Diaz, the film has slowly established itself to become Fox's biggest 2010 release with $262.3 million worldwide gross.

The film's $76.4 million domestic gross was considered low for a summer Cruise action vehicle. But the pic rallied overseas with $185.9 million in foreign grosses. While Fox's Date Night and The A-Team did more domestic business, Knight and Day's overseas gross placed it ahead of those films and demonstrates the value stars still have overseas. Of course, the studio's biggest movie revenue source for 2010 was Avatar, but that film was released in 2009 as was Alvin and the Chipmunks: The Squeakquel.

The offshore gross of Knight and Day did not help the film's perception because most of its overseas business came late in the summer and during the fall. That's because studios bypassed the World Cup, when nobody outside the US seems interested in going to the movies.

That bolsters the case for Cruise, who is once again in demand on his next vehicle after Mission: Impossible Ghost Protocol. Among the films he's being courted for are New Line's Rock of Ages musical, and At the Mountains of Madness, the HP Lovecraft adaptation that will be directed by Guillermo del Toro and produced by James Cameron. That 3D project is based at Universal, but the studio has yet to sign off on the budget.

By MIKE FLEMING
Friday December 10, 2010 @ 8:20pm EST

Source: DeadLine.com

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CRUISE’S KNIGHT & DAY: NO. 1 FOR FOX IN 2010

Although its first weekend brought in just $20.5 million, making it the worst debut for a Tom Cruise-starring movie since 1992’s Far and Away, Knight and Day has gone on to become 20th Century Fox’s top-grossing 2010 release. Deadline.com is reporting that the film grossed $262.3 million worldwide, with $76.4 million attributed to its domestic box office. The film’s opening results in the U.S. touched off a flurry of commentaries hostile to Cruise, several of them suggesting that he had now jumped from Oprah’s couch into oblivion.

The website PopEater.com quoted an unnamed industry insider as saying after the weekend results came in, "I just don’t see how even the eerily eternally optimistic Tom can see this as anything but very bad news, maybe even the end of Tom’s long career." But the commentators reckoned without the admiration that Cruise still attracts abroad — and the fact that Knight and Day, while formulaic, is a visual romp that vaults over the language barrier. In cinema-crazy India the movie had the third-highest opening of the year. In the U.K., the Guardian newspaper blog featured a critique by Jeremy Kay, the Los Angeles-based writer for the British trade publication Screen International, asking in its headline, “Why are the knives so out for Cruise in Knight and Day?” Kay pointed a finger at the “entertainment press” (presumably celebrity magazines and websites) “as moronic a pack of followers as you are ever likely to see beyond the rural confines of a sheep trial.

December 12, 2010

Source: StudioBriefing.net

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